Grolsch 400 years

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2015 marks the 400th year for Grolsch and the brand wanted to celebrate this. We created an event with global recognition and launched the communication platform for a year-long global consumer programme. To continue the brand’s legacy of nurturing creativity, we launched ‘Celebrating Creativity 1615 – 2015’.

The campaign kicked off with the Grolsch 400 Workshop event. We invited 400 artists from around the world to express themselves, paying tribute to the unique Grolsch Swingtop bottle. The end result – 400 unique pieces of art. Artists were welcomed to a warehouse in Amsterdam, in the heart of the city’s creative district, equipped with an art supply store, easels, canvases, bar, amphitheatre, food court and all-day DJ sets.

Our artists consisted of 28 VIP and well known artists from across the world and 10 artists from The Netherlands who were our “artists in residence”. We also recruited through our art competition, this attracted a further 362 artists. We teamed up with Amsterdam Street Art who hosted our Facebook invite-only event page, this reached 8.3k people in just 3 weeks.

The event was a huge success, we created 450 unique and truly amazing pieces of art over 3 days, which have formed the full campaign mosaic that is at the heart of the consumer global campaign. Adaptations of the campaign have gone live globally and incorporate above the line advertising, digital advertising, limited edition packaging and glassware.

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Amsterdam Street Art

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I started ASA in the end 2009. Since 2010 ASA’s goal has been twofold. On the one hand the organization strives to inform locals about Street Art in Amsterdam and around the world. On the other hand let local artists, the creative industry and international artists work together to exhibit a diverse range of artworks in a wide variety of places.
The annual Amsterdam Street Art festival has provided a platform for local and international artists on the street of Amsterdam, but also in various associated galleries. Since 2015 we also organize event internationally, like our event in Miami during ART BASEL Miami  Besides generating awareness, the combination of showing works outdoors contributed to the perception and acceptance of Street Art in Amsterdam.
Besides the festival ASA commissioned many artists murals in recent years, has over 350k follower on Facebook and we reach more than 4 Million people every month. ASA functions as an advisory board for companies and organizations regarding Street Art.Since this year we also started the Dutch Street Art awards together with Boomerang Create.

asa

 

 

Schermafbeelding 2016-04-23 om 23.24.14

 

 

 

Schermafbeelding 2016-04-23 om 23.31.35

 

 

 

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HI/KPN

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I worked as creative director on the HI account for their campaign “Wie belt er nou nog”
HI was the first telephone company in The Netherlands, that changed from minutes to MB’s in their monthly payed packages for mobile consumption.
I was responsible for the Logo and Font design of the campaign “Wie belt er nou nog”. The the guerilla marketing campaign in 9 different cities true The Netherlands and also created and directed the stop motion video, that was used for the online campaign.

wie belt er nou nog bird

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